Pointing to the way forward in holiday park booking systems, Shropshire glamping and caravan site Love2Stay took a swift decision at the start of the pandemic to develop an online self-service application, allowing guests to manage their cancelled bookings.

This app has now seen record numbers of users, Guests may use it to cancel a scheduled booking and obtain an instant e-voucher for the full price of their reservation. The voucher comes in the form of an electronic code that can be used to make a reservation in the future.

With the majority of their front-office staff furloughed, Love2Stay quickly recognised that facilitating the volume of booking changes and cancellation requests would be a huge challenge when the first lockdown was declared in the UK in March 2020.

The park says that its early decision to develop a bespoke self-service application, in partnership with long-standing digital marketing partner, Built For Now, has proven to be a key strategic investment, as the app has generated thousands of transactions since its launch in April 2020.

Guests who just wanted to change their reservation date benefited from the app also. They can easily cancel the reservation and receive an e-voucher that can be used to make a new reservation on their chosen dates. The whole procedure takes less than a minute to complete on the Love2Stay website.