Pure power of the internetHighlighting the ever-increasing importance of having a strong internet presence for holiday businesses, one of the UK’s leading caravan and lodge companies, Pure Leisure Group, has just appointed specialists called theEword to lead its digital strategy for 2015. Pure Leisure Group boasts a portfolio of 11 parks based all over the UK and has briefed the agency to drive traffic to the website, with the aim of increasing sales of holiday homes and boosting bookings of breaks in Britain.

The parks offer a wide range of accommodation types for sale and rent, including luxury lodges, static caravans and camping pods.

TheEword, an award-winning Manchester-based digital agency, has been tasked with planning and executing a wholly integrated online campaign to increase the company’s online visibility and improve sales figures using ‘conversion rate optimisation’. For more information about theEword, visit: www.theeword.co.uk