Leading UK holiday park operator, Parkdean Resorts, has agreed a partnership with broadcasting giant ViacomCBS Networks UK (VCN UK).

The deal, the largest of its kind in the holiday park sector, takes three ViacomCBS properties, Milkshake!, Nickelodeon, and MTV, to 40 of Parkdean’s parks.

The entertainment programme begins with Milkshake! Mornings across 40 sites, including exclusive activity for pre-schoolers, with arts and crafts, singalongs and dancing led by Parkdean’s Troupers, with the Milkshake! presenters on screen.

The partnership is rounded off with MTV Music Weekends for over 18s with Club MTV DJ’s, live music, and MTV specials.

Catherine Lynn, chief customer officer at Parkdean Resorts, explained more: ‘ViacomCBS brands are naturally aligned with our own focus on family-friendly fun, and we’re looking forward to bringing Milkshake! and Nickelodeon’s shows and characters to our parks, to create some amazing memories for our guests.’