The scorching 2018 summer sparked a boom in UK holiday home ownership and staycations, according to a leading holiday park operator
A recent survey by Away Resorts, which sells holiday homes at five of its luxury parks across the UK, has revealed that one in five Brits now wants a UK holiday home following last summer’s record-breaking temperatures.
As well as an ownership boom, the data also revealed that 38 per cent of respondents actually opted for a summer staycation over a holiday abroad, thanks to the warmer weather.
Kate Watts, holiday home sales and marketing manager for Away Resorts, said: ‘We have had a record-breaking year. Enquiries for our holiday homes have increased by 43 per cent, year-on-year, and with more people than ever choosing the ownership lifestyle.
‘Sales really picked up during the summer months, which we believe has been a direct result of the fantastic weather we enjoyed.’
The future of UK domestic tourism looks bright, with almost a half (43 per cent) saying the heatwave has persuaded them to take more holidays on UK shores in years to come.
It appears the longer periods of good weather have allowed holidaymakers to see the UK in a different light.
As the streak of hotter, longer summers are set to continue, it can be assumed that the staycation trend will keep rising with the mercury and have a positive effect on the UK’s economy.
Away Resorts surveyed 25- to 65-year- olds with a household income of £45,000 to £150,000+ for this survey.
Away Resorts has a large and varied choice of modern and affordable new and pre-loved holiday homes ideal for families. It now owns six parks across England and Wales. For more information, please visit www.holidayhomes.awayresorts.co.uk.