Willerby has appointed a new senior manager to oversee the sales department of its bespoke park home and luxury lodge division.

Jennifer Hughes has joined Willerby as the national sales manager for Willerby Bespoke. Her role will focus on growing sales and increasing the exposure of the Willerby Bespoke brand, which enables customers to buy and design their own park home or luxury lodge.

These bespoke homes offer buyers low-maintenance and extremely energy-efficient living spaces that can be tailored to individual preferences.

Pushing on
Established in 2018, Willerby Bespoke complements the company’s range of holiday homes and lodges.
Recently, the Willerby Bespoke brand has been aligned more closely with its parent brand, Willerby Ltd, with an aim to leverage Willerby’s market-leading position and outstanding industry reputation to grow the park home arm of the business.
Jennifer said: ‘I am thrilled to be a part of Willerby Bespoke at this exciting juncture. The company’s investment in the bespoke sector is commendable and I look forward to contributing to its future growth. “By aligning our brands more closely, we aim to reinforce the message that our park homes and lodges bear the hallmark of Willerby’s quality and expertise.’

Extensive experience
With extensive experience in the park home sector and a background in senior roles at various manufacturers and park groups, Jennifer emphasises the importance of customer feedback in driving innovation.
Jennifer added: ‘Understanding our customers is paramount. Their input shapes the development of new models, ensuring that our offerings align with their lives.’

Darren Black, Willerby’s chief commercial officer, said: ‘We are delighted to welcome Jennifer to the business.

‘Her expertise will be invaluable as we expand our bespoke offerings and strive to increase market share.’

For more information about Willerby Bespoke, visit: www.willerby.com/bespoke